According to our analytics partner Canvs, which measures Twitter sentiment, 323,427 of 1,215,733 tweets about the show were emotional reactions. 41% of the emotional reactions included the word “love” and 20% included “beautiful.” The show drove the most emotional reactions when Adriana Lima walked the runway in a million dollar fantasy bra Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:
The most interesting thing about the Victoria’s Secret Fashion show this year wasn’t the million dollar bras. Twitter blew up with comments about Chipotle burritos because of this tweet:
whose more beautiful? RT for chipotle burrito FAV for VS Angels pic.twitter.com/WSyBGuy7Wg
— FoodPorn (@ItsFoodPorn) December 10, 2014
Chipotle did not acknowledge this moment in any way. Could’ve been a great moment for some real time marketing!