‘Peter Pan Live’ Took Out the ‘SOA’ Finale on Twitter

By Karen Fratti 

soafinale304x200Talk about being in the bubble. Watching the “Sons of Anarchy” series finale the other night and refreshing my Twitter feed, I was sure everyone in the whole wide world was watching and tweeting about it. And while it did rank second in the Nielsen Twitter ratings for Tuesday, compared to past episodes and other televised events this fall season, it wasn’t anything to write home about.

According to Amobee Intelligence, consumption — or how many times “Sons of Anarchy” was seen around the social web — was at 28%, which is the same as the season 7 premiere in September. When Katie Sagal’s character was murdered in early December, there was only 55% as much consumption as the premiere. During the broadcast and its after-show, there were:

65,300 tweets around #FinalRide – the hashtag heavily featured in promotional material for the episode. There were also 48,600 tweets around the show hashtag#SOA34,600 Tweets around #SOAFX24,200 tweets around #SOAFinal, and 15,500 tweets around the actual phrase Sons of Anarchy.

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Just to compare, #PeterPanLive had around 346,000 tweets, according to Amobee, who notes that that was just a single hashtag. Discovery’s #EatenAlive had about 82,800 tweets around it. Overall, “Sons of Anarchy” had a strong social media presence during its seven season run, but one-off, live televised events seem to always perform on social media. Amobee reps told us in a statement that the show never really recovered after its season 6 finale, when its vilian, Ron Perelman’s character was killed off. It’s a good thing that Jax may never have to know he was beat on Twitter by Peter Pan.

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