The Golden Globes are this Sunday evening and already E! is unrolling their red carpet. We know that red carpets and live events get the crowds chatting on Twitter, but this award (and Superbowl) season, I predict ho-hum social engagement tricks. There’s only so much you can do:
Eonline’s Golden Globes “Live From The Red Carpet” Livestream, hosted by Will Marfuggi and Kristin Dos Santos, allows E! viewers to participate in the day’s events, enabling viewers to interact with the hosts as well as multiple streaming camera positions to give users total control of who and what they are seeing. Additionally, Eonline’s reporters and talent will be interacting with users across Snapchat, Instagram, Facebook, and Twitter, providing the most social Red Carpet experience anywhere.
A rep for E! tells me that Marfuggi and Dos Santos will be responding directly to viewers’ questions via social media and that the network is launching their Snapchat account on Sunday: eonlinesnaps will focus on behind the scenes production shots. All very good stuff.
This awards season, I am prepared to watch hosts try to re-create that “Ellen selfie” moment and brands their “dunk in the dark.” Not that there’s anything wrong with that — we should all be prepared. But I want to see more than just answering Twitter questions and shots of the gaffer directing a lighting crew. Multiple streaming camera positions don’t impress me, mainly because my home Internet connection can never handle them and I end up watching a Maybelline commercial sixteen times as I refresh my page. I want more. I want you to let me pick whose dress we get a close up of. I want loot. Let’s gamify the “Mani Cam.” It’s already a ridiculous affair — let’s just go all out.