Carl-Johan Forssén Ehrlin Inks 3-Book Deal With Penguin Random House

By Maryann Yin Comment

The Rabbit (GalleyCat)Carl-Johan Forssén Ehrlin, a Swedish author and behavioral psychologist, has signed a three-book deal with Penguin Random House. Both the American and the United Kingdom divisions of the company will re-release The Rabbit Who Wants to Fall Asleep.

Barbara Marcus, president of Random House Children’s Books (U.S.), and Francesca Dow, managing director of Penguin Random House Children’s U.K., joined forces to negotiate the deal with Julia Angelin, a literary agent from the Salomonsson Agency. The new edition of Ehrlin’s self-published picture book will feature an updated cover design. The publication date has been set for Oct. 2.

Here’s more from the press release: “The Rabbit Who Wants to Fall Asleep has soared to the top of bestseller lists at numerous retailers internationally, including in the U.S. and the U.K., after receiving widespread media attention for its reported success in lulling children to sleep in minutes, by employing positive-reinforcement techniques to promote relaxation and induce sleep. Online parent testimonials affirm and rave about the speed and ease with which Ehrlin’s book has helped their children fall asleep. Ehrlin’s bedtime story was originally published in Swedish in 2011. In 2014, an English translation was released, and it is now available in seven languages.”