Barnes & Noble Enlists 120 Authors to Sign Books for a Holiday Shopping Program

By Maryann Yin Comment

Barnes & Noble Union SquareBarnes & Noble enlisted over 120 authors to sign 5,000 copies of their latest books. This will be the second year that the bookseller has launched this special program to entice holiday shoppers.

Some of this season’s participants include The Marvels author Brian Selznick, Big Magic author Elizabeth Gilbert, The Alchemist author Paulo Coelho, Divergent trilogy author Veronica Roth, The Land of Stories series author Chris Colfer, and Humans of New York photoblogger Brandon Stanton. These autographed books will be made available at Barnes & Noble’s 650+ brick-and-mortar locations starting on Black Friday (Nov. 27).

COO Jaime Carey had this statement in the press release: “For the second year in a row, a huge array of authors have demonstrated incredible enthusiasm for participating in Barnes & Noble’s Signed Editions program, and we are thrilled to be bringing back this one-of-a-kind offering on Black Friday. There’s a creative gift awaiting everyone at Barnes & Noble stores and shoppers can delight the readers on their list with a truly meaningful gift – a book made special with a favorite author’s signature.