The New York Post Partnered with Supreme for Monday’s Cover Wrap, and It Sold Fast

By Christine Zosche 

People passing by newsstands Monday morning might have been surprised to see the cover of the New York Post without its usual headlines or teasers. (Adweek)

Monday’s edition of the Post became the must-have accessory in the Big Apple thanks to its full front- and back-page ads touting the cult skateboarding brand Supreme—with newsstands getting cleaned out almost before the sun came up. Some bodega and deli owners near Supreme’s flagship Soho store—where fans routinely line up for hours to score new products—said they were sold out by 7:30 a.m. (New York Post)

“We knew that this would be a collector’s item,” said Jesse Angelo, the paper’s publisher. “Supreme is such a cool brand and we have so much affinity, to the design kinship of the logos, to being bold, and never shy, and New York-based.” (NYT)

As of noon ET, one eBay seller had already sold 31 copies for $19.99 a copy. Dozens of other sellers are hawking their own copies of the paper: five for $85, one copy plus a letter to retailers for $50, and copies for less than $10 that quickly sold. (Business Insider)

This is not the Post’s first fashion collaboration. Alexander Wang released a limited-edition Page Six capsule collection last season. It featured headlines and ads from the 1980s and coincided with the paper’s 40th anniversary. Supreme will also release a newsprint sweater for fall, and brands like Off-White, Balenciaga and Sacai have all had some take on “fake news” in recent seasons. (The Cut)