Facebook founder and CEO Mark Zuckerberg is officially on a global apology tour. The billionaire entrepreneur has been making the rounds in the media world, discussing the company’s relationship with Cambridge Analytica. On Sunday, a full-page advertisement with a personal statement from Zuckerberg promising “to do better” was featured in newspapers around the world. (Mediaite)
“You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014,” said the ads signed by Zuckerberg, referring to the political consultancy company accused of manipulating Facebook data during the 2016 U.S. election. “This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to ensure this doesn’t happen again,” read the ads. (CNN)
The papers reached include The New York Times, The Washington Post and The Observer, a British newspaper published by The Guardian that Facebook allegedly threatened with a lawsuit when its reporters were about to publish a story about Cambridge Analytica. (Recode)
Zuckerberg has reportedly received an official invite to testify before Congress. The House Committee on Energy and Commerce sent a letter calling on Zuckerberg to speak with Congress about Facebook user data and how it may have played a role in the 2016 presidential election, Reuters first reported in a tweet on Friday morning. (Mediaite)
In the immediate aftermath of Facebook’s uneven response to the Cambridge Analytica data breach, a new poll finds that just 41 percent of Americans trust the social networking giant with their personal data. That trust level compares with 66 percent for Amazon, 62 percent for Google and 60 percent for Microsoft. Yahoo was the only tech giant with as meager a trust factor, at just 47 percent. (Deadline)