After a viewer pauses a program and leaves it for a period of time, Hulu will display an ad. (Adweek)
As it stands, this is just a test rather than a full-blown roll-out, and will start with only two brands—Charmin and Coca-Cola. (Gizmodo)
Hulu plans to launch the first Pause Ads in the second quarter of this year. The ads will appear in select on-demand content in the Hulu library. (TechCrunch)
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The promos will be limited to Hulu’s ad-supported, basic tier. (Engadget)