Here’s some good news, we suppose, as it looks like Publicis-owned ZenithOptimedia is now even more optimistic than its April forecast, which said global ad growth would rise 2.2 percent.
Now, the firm is once again upping the figure, this time to 3.5 percent, adding that now it expects all regions to manage at least some growth this year after a stronger-than-expected first half, particularly in the US and Western Europe. ZenithOptimedia also predicts that global growth should rise steadily over the next three years, with 4.5 percent growth in 2011 and 5.3 percent in 2012. Below is a very exciting chart that details total ad spend by medium. The interwebs, of course, is on the rise.