Writer of Aronofsky-Directed Meth PSAs Starts New Shop

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By Kiran Aditham

You might not know Fred Abercrombie’s name right off the bat, but to provide a reminder, while at Organic, the copywriter penned the horrifying, yet intriguing Meth Project PSAs that were directed by Darren Aronofsky. Anyhow, after a year at Organic, which was behind said campaign, Abercrombie has moved on to launch his own, Petaluma, CA-based shop called ABERCROMBIE+ALCHEMY. Abercrombie & Co. are still a couple of weeks from an official site launch/announcement, but they did take the time to create this clip for the Sebastopol Documentary Film Festival, specifically its Audio Program series that’s being held in San Francisco at month’s end. Check out more info here.