WPP’s TAXI Begins Brewing New Relationship with Maxwell House

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By Shawn Paul Wood Comments

old maxwell house adThe year was 2010 when WPP rolled out the red carpet and doled out the cash for yet another advertising agency — TAXI.

The Toronto-based shop was bought to stand alone within the group and grow its own offices rather than merging with other units, according to Y&R Brands CEO Peter Stringham.

Apparently that was a good strategy: TAXI just wrangled itself a strong cup of the Kraft Foods empire with Maxwell House. Previously, the account was with W+K Portland.

The change comes only a couple of months after the coffee brand launched a new campaign called “Say Good Morning to a Good Day“; mcgarrybowen ran the account prior to W+K.

Seems that “the last drop” arrives more quickly each year. Stay tuned.