W+K NY Introduces the ‘Young Gun’ for Southern Comfort

By Erik Oster Comment

W+K New York introduce a new character for Southern Comfort in the new, 60-second spot entitled “Young Gun.”

Apparently, the real name of the “Young Gun” is Stephen, “an accomplished bartending journeyman,” with a self-described “not neat” style. “If you can’t be comfortable with yourself, how can you expect to make anyone else comfortable?” is his very brand-appropriate motto for aspiring bartenders. None of this is evident in the spot, however, which keeps things simple.

“Young Gun” shows its titular character emerging from the back room to man the soda guns. He does so with extreme speed, albeit not great neatness, even managing to throw in some dance moves to the song “Love Me” by The Phantom while servicing a large group of drinkers. The approach is simple and straightforward, but it’s pulled off well and the results are entertaining. “We’ve cultivated a true appreciation for the brand by encouraging consumers to be exactly as they are, rather than pushing them to be something they are not,” Gwen Risdale, marketing manager for Southern Comfort UK, told Marketing Week. Stick around for credits after the jump.



Executive Creative Director: Susan Hoffman

Creative Directors: Jimm Lasser & Caleb Jensen

Creatives: Andrew Jasperson & Fabian Berglund

Producer: Orlee Tatarka

Head of Content Production: Nick Setounski

Account Team: Toby Hussey & Katie Hoak



Production Company: Biscuit Filmworks

Director: Steve Rodgers

Executive Producer: Holly Vega

Managing Director: Shawn Lacy

Line Producer: Kathy Rhodes

Director of Photography: Benoit Delhomme



Editorial Company: Mackenzie Cutler

Editor: Gavin Cutler

Assistant Editor: Ryan Steele

Post Executive Producer: Sasha Hirschfeld



VFX Company: The Mill

VFX Senior Producer: Orlaith Finucane & Aleen Kim

Lead Flame Artist/Creative Director: Jade Kim (Lead) & Margolit Steiner

CG Artist: Laurent Giaume



Song: Love Me

Artist: The Phantom



Mix Company: Sonic Union

Mixer: Steve Rosen