In the south lies a wonderful fast food chain, one stretching from Arizona east through New Mexico, Texas, and all of SEC country. But, unlike Chic-fil-A before it, Texas-based Whataburger has yet to move north across the Mason-Dixon line, where it would surely beat the piss out of competitors like Hardee’s. Should you need proof, forgo that annual trip to Iron Works BBQ during SXSW this year and cruise around until you find a location. They’re everywhere, so it won’t take long.
From Austin-based McGarrah Jessee (which is fun to say with a Texas accent) comes a new TV campaign for Whataburger, one that sent camera crews to over 20 restaurants throughout Texas and Alabama. Here, staff and customers spoke of their emotional connections to their burgers, using buzzwords like “pride” and “tradition” and phrases like “barbecue is the only way of life down here.” Hey, when you’re dominating college football year after year (and even have your own curious chant about it), you get to celebrate with a Whataburger. And, wow, do those sandwiches look tasty. Two more spots follow after the jump.