Well, Here’s One Agency That’s in the Mike’s Mix


By Kiran Aditham

It looks like Mike’s Hard Lemonade is just as fickle as Heineken when it comes to agency relationships as it was reported yesterday that the Seattle-based brand is ready to review yet again after spending less than two years with ArnoldNYC (and two with Amalgamated before that). Sources familiar with the matter confirm that one of the agencies now involved in Mike’s “limited search” is DDB Chicago, whose network is probably still smarting from losing out on the ExxonMobil global creative pitch. It’s safe to say, though, that a decision will be made a bit faster with Mike’s.