Weaver, Mindshare Part Ways

By Kiran Aditham Comment

joeweaverWe’re getting some more context/background on the matter, but it does appear that after spending the last two-and-a-half years as global managing director of the Mindshare Trading Desk, Joe Weaver has resigned from the WPP/GroupM agency. During his time running the MTD and its technology/analytics teams out of NYC, the self-proclaimed “digital Yoda” developed private marketing programs and solutions for Fortune 100/200 clients including Unilever, Kimberly-Clark and CVS.

From what we’re hearing, Weaver has left Mindshare to assume a newly created role at eight-year-old, Emeryville, CA-based video platform, TubeMogul. No confirmation on this as of yet, but we’re checking. Anyhow, prior to Mindshare, Weaver helped launch the digital arm of Media Storm back in 2005 and subsequently spent nearly five years at the company serving as director/digital. Following his Media Storm stint, Weaver held the global group director/digital position for 18 months at Omnicom proper, where he worked with various luxury and financial clients as well as on new business efforts.