While we’ve yet to receive official word from contacts, we hear from several different tipsters that the Coke Zero account for both global and North American work now belongs to Ogilvy.
Droga5 won the North American business from CP+B back in 2012, and we hear that the agency competed with Wieden and Ogilvy for the account.
If true, this news would make sense: Ogilvy won global work from Coke Zero in 2010 and its Paris office has produced creative for the company. Ogilvy New York, meanwhile, also continues to produce work for the larger Coca-Cola brand, most recently releasing an innovative print campaign.
Updates as we receive them.