We Hear: 22squared Nabs Jackson Hewitt Biz


By Kiran Aditham Comment

Sources familiar with the matter tell us that Atlanta-based 22Squared, AOR for Baskin-Robbins and others, has won the Jackson Hewitt account, which went into review in May. From what we’ve been told, the Atlanta-based agency beat out some familiar Texas shops by the name of The Richards Group and GSD&M for the financial services brand’s advertising services.

22squared (or 484 if you’re doing the math) is not done yet as we hear the ATL operation is among the final three contenders alongside Leo Burnett Chicago and Y&R New York in the LendingTree pitch.