Up Next for Y&R: A New President in Asia

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By Kiran Aditham Comment

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Compared to all the tumult and transition occurring within its Stateside operations, Y&R’s news overseas seems a little more clear-cut as the WPP agency has hired Matthew Godfrey as president of Young & Rubicam Asia.

Godfrey, who’s the second Y&R president announce in as many days, will officially join the agency in May and be be based in its Singapore headquarters. He replaces Ambar Brahmachary, who spent three years as Y&R Asia president and is now “exploring newer challenges within WPP” according to the announce. Godfrey, meanwhile joins Y&R from Publicis, where he spent the past four years as CEO/COO of its Asia operations. He began his career at George Patterson Bates Sydney in 1989 and ultimately wound up as COO of Bates Asia Group in 2003, where he remained until joining Publicis three years later.

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