Unilever Shifts Roster Shops in Global Media Review

In a year of huge global media reviews, Unilever, which spends over $800 million in measured media in the U.S. alone, according to Kantar Media, and whose major brands include Axe and Dove, launched  one of the biggest in January. That review concluded, Adweek reports, with a notable lack of major changes.

WPP’s Mindshare added global data and programmatic, as well as media responsibilities for certain markets in Eastern Europe, but lost those duties in Australia to Omnicom’s PHD. Other major assignments under review, including Mindshare’s role in North America, Europe and Africa, PHD’s responsibilities in Asia and Interpublic Group agency Initiative’s duties in Europe, remain unchanged.