Don’t Panic is an indie shop that describes itself as “the most awarded creative content agency in London,” with clients including Greenpeace, UNICEF, Sky 4 and several awards shows like, say, the Cannes Lions.
The agency needs a new creative director but didn’t want to do things in the usual, boring way—so this week some staffers to dressed up as couriers and made their way into the offices of five prominent London agencies (W+K, Grey, Saatchi & Saatchi, Lucky Generals and Mother) to leave their marks in the form of … a job listing. Printed on paper with the little slips like someone advertising their services as a babysitter or dog walker.
And of course they made a video, dummy. These Saatchi folks didn’t even know what was coming!
Seems like an exciting, spy-ish adventure. Or maybe that was just the music.
The message for Saatchi was oddly specific:
“Wanted: Creative Director / glass ceiling remover. We have room for another Creative Director to move in to our team! If you are clean, sociable and can give us a hand smashing the glass ceiling, send us your CV and portfolio and let’s chat. Apply below … No couples please.”
Did they just specify Ladies Only?
From the main listing:
“We have room for another Creative Director to move in to our team! If you are clean, sociable and don’t mind the odd late night sesh, get in touch … No couples please.”
We kind of assume that “odd late night sesh” means you will be working until 8 every weekday.
So far there’s no word on how successful this guerrilla staffing campaign has been, but who could resist such a charmingly executed offer??