Wednesday Odds and Ends

By Erik Oster 

-Grey Canada explores the “Sound of Smoothness” for Herradura Ultra tequila (video above). 

-Adweek explains “How Nike Brilliantly Ruined Olympic Marketing Forever.”

Multimedia entertainment studio Electus appointed Eli Pakier as head of creative services for Electus Digital.


John T. Georgopoulos, veteran of RAPP, POSSIBLE and Razorfish, joined New York’s InTouch Solutions as director of analytics strategy.

Terri & Sandy celebrated its recent Effie Awards designation as one of the most effective agencies in America by erecting a billboard that reads, “We Could Sell Hillary to Donald.”

-The San Jose Sharks appointed Sausalito-based agency Division of Labor as its agency of record.

-Adidas selected The&Partnership digital engagement agency AllTogetherNow to create its content strategy playbook.