Tuesday Stir

By Erik Oster Comment


-Rolls-Royce debuted the latest installment in its “Inspiring Greatness” series with this ad profiling violinist Charlie Siem (video above).

-Here’s your 2021 outlook for media, marketing and tech from the Adweek mothership.

-Innocean Canada added fire new hires, including Katie Gallagher as managing director for Innocean Montreal and Julie Van de Weghe as managing director for Innocean Canada. Both managing directors will also play leadership roles on the Kia account.

Lucky Generals closed its experiential agency Wild Things due to the impact of Covid-19.

Mentor signups are open for the Winter 2021 session of Coffee at a Distance! mentorship program, which is open to everyone in the industry and allows for flexible connections.

-The Webby Awards is partnering with Comp-U-Dopt, a nonprofit that provides technology access and education, to deliver used computers to students in need. According to the Pew Research Center, 46% of lower income families lack access to a computer at home, which has only become a more important issue to address due to the pivot to remote learning in many areas due to the pandemic.

“We’ve been honoring online achievement for 25 years. As submissions are open and we gear up to celebrate the best of the Internet again this year, we wanted to use our network and influence to help many of the kids who are struggling because they lack the hardware needed to do their schoolwork and access to the world of information available on the Internet today,” The Webby Awards executive director Claire Graves said in a statement. “Children are our future, and this is our opportunity to contribute to a future that provides more people more access and equity than ever before.”

Companies which may be interested in donating computers can find instructions on how and where to mail devices on The Webby Awards site. Donors can select a region in which Comp-U-Dopt operates to send donation, including communities in Chicago, Dallas, Los Angeles, New Orleans, New York, and Washington, D.C.

-ID Comms takes a look at the holding companies’ divergent strategies and recent changes among media agency networks

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