Tuesday Odds and Ends

By Kiran Aditham 

-McCann’s MasterCard-focused unit, ExtraBoldCondensed (XBC if you’re nasty), has welcomed ex-Saatchi & Saatchi co-creative directors Susan Young and Daniela Vojta as SVP/GCDs.

-After a nine-year partnership, Nike says, so long, Livestrong. link

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-The Man of Steel promotional tie-ins continue, this time with a new effort from 72andSunny for Carl’s Jr./Hardee’s the promotes the CKE chains’ new Super Bacon cheeseburger (above).

-This is somewhat of a stretch, but JCPenney is getting even more shit now, this time for a billboard promoting a tea kettle. link

-A compilation of “crazy, beautiful” ad agency staff photos, you say? Sure, why not. link

-Austin-based multicultural creative agency LatinWorks has been tapped to  to develop the advertising launch campaign for new no-annual contract provider, Aio Wireless.

-One at Optimus, the live-action production arm of Chicago/Santa Monica-based prodco/post-house Optimus, has added Lisa Masseur as executive producer.

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