Tribal DDB Loses ConAgra Business

  • SHARES

By Kiran Aditham

Sources familiar with the matter confirm that Tribal DDB’s relationship with ConAgra Foods has come to an end. We’ve been told that it was the San Francisco office that specifically handled a piece of the packaged foods giant’s digital business, which was just awarded to the agency earlier this year. Could it have been the creative leadership shift at Tribal SF from a few months back that compelled the brand to make its move, or is this just another case of the folks at ConAgra “constantly evaluating” their needs? Things that make you go hmmmm.