Tor Myhren Takes Prez Post at Grey NY


By Kiran Aditham Comment

Now that Grey NY has seemingly adjusted to its “faster environment” via the new space, the agency’s CCO Tor Myhren is getting a promotion to president. Myhren will remain on as chief creative officer, but will become the agency’s first-ever creative to lead the flagship office.

As for his pedigree, Myhren joined Grey as CCO in 2007 from Leo Burnett Detroit, where he was ECD on the GM business. Prior to that, Myhren was a CD at TBWA\Chiat\Day LA and was a founding member of Wongdoody. During his tenure at Grey, though, Myhren has led work on the DirecTV business and Lindsay Lohan’s fave campaign, the Super Bowl E*Trade baby spot, along with helping the agency win clients such as the NFL and Red Lobster in the process.

Myhren will continue reporting to Grey Group’s chief exec, Jim Heekin, who says in a statement regarding Myhren’s bump up, “This well-deserved promotion, coming as we close the best year in Grey New York’s history, recognizes the pivotal role Tor has played in our successful revitalization and opens a new chapter in our emergence as an industry leader.”

It seems to have taken a little while for Grey’s NYC operation to find an official new president. If you remember, Steve Hardwick left Grey in early 2009.