The National Football League has picked Grey, New York to handle a fully integrated branding campaign that will unify all league marketing efforts and include TV, digital and offline components.
Grey’s ideas reportedly topped those of Ogilvy, TBWA\Chiat\Day and BBDO, which was handling a sizable amount of the NFL’s advertising. Zing!
In a statement, Mark Waller, NFL Senior VP of Marketing & Sales, said,
“We have wanted to create a single brand campaign throughout the league for years, but we’ve never seen an idea from an agency that addressed all of our varied business issues with equal effectiveness. Grey presented us with creative that promises to pay tribute to our sport and fans and resonate across media channels to further drive consumption of each of our properties.”
June hasn’t been too shabby for Grey as the NFL joins other recent notable client wins including T.J. Maxx and Reliant.
More: “Grey, New York Wins TJ Maxx”