Now that pro football fans are stuck in the two-week limbo between the NFL championship games and the Super Bowl (no one gives a shit about the Pro Bowl), let’s try to fill the void with something we overlooked last week that is, well, football-related. Here’s a new effort from Martin Agency for Pizza Hut called “Hut Hut Hut,” which as you can imagine, plays off the latter’s name while highlighting the standard call made by quarterbacks to get the ball rolling, so to speak.
Instead of hiring actual NFL stars, though, this somewhat inviting clip, which is part of Martin’s Super Bowl push for the the Hut, salutes the fans, whether they be high-school football players, average joes, parents and/or their kids. The web effort from Martin also happened to serve as a call for viewers to submit their own “hut hut” clips to Pizza Hut’s Facebook page in the hopes of cutting a user-generated version to air in time for the Super Bowl pre-game run-up. Unfortunately, deadline expired on Jan. 20, but we’ll see what agency and client came up with on Feb. 3. Credits after the jump.
Chief Creative Officer: Joe Alexander
Creative Director: Andy Azula
Copywriter: Cedric Giese
Art Director: Matt Davis / David Padgett / Paul Asao
Strategic Planner: David Griffith
Account Director: Cara Wells
Account Executive: Caitlin Francisco
Agency Broadcast Producer: John McAdorey
Agency Assistant Producer: Maggie Shifflet
Project Manager: Danielle Cin
Production Company: Moxie Pictures, NY/Los Angeles
Director: Henry Lu, Moxie, NY/LA
Director of Photography: Stuart Campbell
Executive Producer: Roger Zorovich
Producer: Shannon Brand
Editor: Brad Waskewich, Spotwelders NY
Assistant Editor(s): Drew Neuhart
Telecine: Stefan Sonnenfeld, Company 3
Flame: Ashby Wratchford/Running With Scissors, Richmond, VA
Audio Post Company: Rainmaker, Richmond, VA
Engineer: Jeff McManus
Mixer: Jeff McManus
Music: Human Music
Sound Design Company: Human Music, NY/LA
Sound Designer: Human Music, NY/LA
Voiceover talent: Henry Leyva