TIFF: It’s Not Just an Image

By Matt McCarron Comment

As the official bank sponsor of TIFF (Toronto International Film Festival), RBC has released three commercials promoting the partnership and festival. The “See Something Original” campaign was developed by BBDO Toronto and Holiday Films director Scott Corbett.

The TV spots launched yesterday and will continue airing until the end of the festival on September 19th. We posted the one up top and the other two after the jump. Apart from television, the “See Something Original” theme will found online, cinema trailers (naturally), and program guides, newspapers, etc. You get the idea. The commercials are worth checking out and the POS has an ironic twist: although promoting originality, their signage is anything but. (Check it out after the jump.)

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