–MARC USA launched a new campaign for Payless introducing the tagline, “Payless for Style” (video above).
–VSA Partners launched a new print and out-of-home campaign for 2 Gingers Irish Whiskey.
–Poo-Pourri sued global packaged-goods company Reckitt Benckiser (RB) for copyright and trademark infringement over the company’s V.I. Poo toilet-freshening spray, claiming the defendant “a distant No. 2 in this market, hopes to capitalize on Poo-Pourri’s hard-earned success.” You can’t make this shit up.
–StrawberryFrog introduced a new agency logo.
–FCB Global CCO Susan Credle “Urges The Ad Industry to Love What It Does.”
-The Democratic National Committee is launching a digital ad campaign aimed at March 15 voters targeting Donald Trump and Trump University.
-Dentsu Aegis acquired digital marketing and analytics agency Cardinal Path.
-The Guardian will try harsher messaging to users of ad blockers.