The Week in Advertising: Male Objectification, Ho!


By Matt Van Hoven Comment

By “Ho” we meant like, “land ho” &#151 the kind of thing the pirate int he bird’s nest said when he spotted a far body of land representing the end of the trip. IE we’ve been sharing tons of ads that show off women and their physical assets and now it’s time to turn the tide on men. Equal opportunity sexism? Maybe. Or maybe there’s just not a lot of work that shows off the male physique. Someone tell MIT to do a study on this phenomenon. Meantime, semi-naked dudes, ho!

More: Episodes of the week in advertising