Predictable Winners Abound at Next Awards

By Kiran Aditham 

At this point, it’s probably easier for us just to copy and paste from previous awards posts from recent months, but what the hell, we need the exercise. This morning, BBH New York CCO Kevin Roddy played MC at the Next Awards, which is part of the whole AICP shebang taking place at the MoMa in New York.

And as with other shows including the One Show, ANDYs and ADCs, BBDO New York, TBWA\Chiat\Day LA and W+K were once again big winners. Judges including R/GA chief Bob Greenberg, Ty Montague, CP+B’s Rob Reilly and newly-minted Ogilvy NY CCO Lars Bastholm picked the best work in five categories: Integrated Campaign, Viral/Web Film, Experiential, Website/Microsite and Product Integration.


BBDO’s Cube Film Installation for HBO was a winner in the Experiential category as was W+K’s “Chalkbot” for Nike Livestrong Foundation, which also won the Audience Choice prize in the aforementioned category. W+K’s New York office and Brand New School meanwhile also got kudos in Experiential for their ESPN Monday Night Football interactive storefronts.(above).

BBDO and W+K’s respective Cube and Livestrong campaigns also graced the winners circle in the Integrated Campaign category, though Chiat’s Gatorade “Replay” effort was the audience’s fave on this go-around.

Perhaps the most interest Next category was Viral/Web Film, with OK GO’s “This Too Shall Pass” clip winning favor with both the judges and audience while BBH New York’s Google Chrome work also made the list.

FYI, I will be larking about at tonight’s AICP show so come say hi if you see a lost-looking Indian bloke in your midst.

More: “BBH London Takes Home One Show ‘Best of Show’