The Rebranding of SyFy Continues


By Matt McCarron Comment


SyFy has recently released a new animation that will serve as the opener for the channel in Spain and Portugal. For now, the animation will not appear in the US. The Barcelona-based agency, Dvein, handled the direction and animation, while 8 de Agosto handled the production. In the US, Dvein is repped by production company Blacklist.

“Hecho en Syfy” is the title of the short, which, for all you who copied their Spanish homework, means “Made at SyFy.” Regarding the concept of the spot, Dvein told us that they received a very creative-friendly proposal with the only direction being that there should be “a combination of organic forms and fluids [and that] the silhouettes of the characters of the channel had to be intuited.”

“We wanted to get inside of the world of creature features and disaster movies,” our source at Dvein told us. “This is our very first job in which all the process was made by us – from design “on paper”, then modeling, rigging, skinning, animation.”

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