The Post-Modernista! Cadillac Era Begins

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By Kiran Aditham Comments

McCann Detroit, which we’re told has been asked to help out with the transition of the Cadillac account from Modernista! to BBH, quickly pulled this new spot together (and it kinda shows) for the brand’s CTS sports sedan following a weekend shoot in New York. The ad, which was all over the boob tube this past weekend, features a hip young couple that’s so happy with their Caddy purchase that they had to go to a CTS photo exhibit or something and read reviews of the car. Just to boost their egos, we guess.

More: “Modernista! Parts Ways with Cadillac