And thus, W+K Portland and P&G bid farewell to Old Spice’s “Wolfdog,” who in the past week has garnered over 4 million views via videos such as this and this and who’s even produced a Tumblr as well as a record. But alas, all good things must come to an end, and Wolfdog is now out as Old Spice’s director of marketing and you can see his resignation clip above. Some people, though, have told us that this campaign is fairly similar to the one from Atmosphere Proximity to promote “The Big Ad Gig.” What do you think? Check out one more clip from the week-long campaign if interested as well as credits after the jump.
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W+K PORTLAND | |
Creative Directors | Jason Bagley / Craig Allen |
Interactive Creative Director | Matt O’Rourke |
Copywriter | Jarrod Higgins / David Neevel |
Art Director | Ruth Belotti |
Director of Interactive Production | Pierre Wendling |
Senior Interactive Producer | Mike Davidson |
Junior Interactive Producer | Andrew Abraham |
Digital Strategist | Jocelin Shalom |
Account Director | Michael Dalton |
Account Supervisor | Diana Gonzales |
Business Affairs | Karen Murrillo |
UX Designer | Jake Doran |
Tech Lead | Ryan Bowers |
Executive Creative Directors | Joe Staples / Susan Hoffman |
Media Team | Kelly Muller / Kerry Antos / Taylor Hines |
PRODUCTION COMPANIES | |
Directors | Minivegas |
Line Producer | Kyle Hill |
Executive Producer | Dominic Bernacchi |
Producer | Lauren Becker |
Producer | Brian Bourke |
Animation Director | Maarten Boon |
Tech Lead | Scott Kosman |