Few magazines have the staying power of The New Yorker. The Conde Nast publication is aiming to skew younger by creating a new website (seen above), and doing away with that dreaded paywall for a limited time. It has also hired SS+K as its AOR just in time for its 90th anniversary. Agency co-founder Rob Shepardson writes:
“There are few brands that we’d be more excited to work with than The New Yorker. For decades, it has occupied a unique spot in American culture as the gold standard for writing, whether reporting, commentary, or criticism.”
Following a review, The New Yorker determined after 90 years it was time to partner with an AOR; the classic rag joins the SS+K fold along with the likes of Wells Fargo, Starbucks, HBO & E*TRADE.
The New Yorker spent $22.7 million on measured media in 2012 and $19.5 million in 2013 according to Kantar Media. The magazine spent $2.7 million on measured media in the first quarter of 2014.