Mid-shelf vodka brand Svedka busts out plenty of robot dancing as if it never went out of style in what it says is its first TV commercial.
From the “R U Bot or Not?” tagline alone, you kinda know what to expect in a spot that’s essentially a flashy music video complete with plenty of pop-lockin’, a “reimagining” of Jackson 5’s “Dancing Machine” and a CGI version of its “spokesbot” SVEDKA_Grl. She might not have the moves of Heineken’s “Beer Robot” but this Grl was designed by the late, great FX maestro Stan Winston so gotta give some credit at least. And while we get that it’s riding the futuristic theme and all, we think the brand is still being a bit too presumptuous by proclaiming to be the #1 vodka of 2033. Two of the print ads from the campaign, which were created in-house, are after the jump.