StrawberryFrog Brazil Nabs Pirelli, But Pampers Problems in NY?

By Kiran Aditham Comment

Tire brand Pirelli, famous for its very exclusive calendars of course, has awarded its national account to StrawberryFrog Brazil after a pitch. According to the folks at the Sao Paulo-based agency, “StrawberryFrog will be developing a Cultural Movement strategy for the brand and then bringing it to life in multiplatforms from digital to [TV], to emerging technologies and all points in between.” The national account had been previously handled by Leo Burnett while the global Pirelli biz went back to Y&R Milan in late 2009.

Meanwhile, there have been rumors of problems with the Pampers digital account Stateside. In September 2009, Procter & Gamble surprisingly tapped StrawberryFrog to handle the global digital business for its diaper brand. Now, multiple tipsters tell us that it’s going up for review and that a few folks on the account team have already left. The agency isn’t responding to our multiple inquiries, so we’ll leave this as a “We Hear” item for now.

Update: We’re now hearing word that Pampers is safe with the Froggers. We’ll keep you posted.