Someday Comes Fast in Carmichael Lynch’s Latest for Subaru

By Erik Oster Comment

Carmichael Lynch launched a pair of new spots for Subaru which chart familiar territory for the brand.

The sentimental “Moving Out,” shows two parents watching their young child packing up his stuff into their Subaru Impreza, apparently moving out. When the spot pivots to the reveal, accompanied by the line, “We always knew that our Subaru Impreza would be there for him someday, we just didn’t think that ‘someday’ would come so fast,” it certainly doesn’t come as a surprise.

Still, the approach has worked for the brand in the past and highlights the family friendly vehicle’s durability in an emotional way.

Another spot focuses on another key brand selling point and advertising staple: its safety features. In this case, “Rewind” takes a look at how a nasty accident could have been avoided with the vehicle’s obstacle detection feature. A third spot, “More,” will rollout next week and feature both a puppy and a baby.

“The all-new Impreza advertising campaign focuses on the intimate experiences that unite us all,” Subaru of America senior vice president, marketing Alan Bethke told Adweek. “With major gains in handling performance, crash safety and ride comfort, the 2017 Impreza offers customers a smooth and trusted ride, ready for wherever the road takes them.”

Credits:
2017 Subaru Impreza Launch TV

—Spot: “Moving Out”

Client: Subaru of America
Senior Vice President-Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes

Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Exec Creative Director: Randy Hughes
Sr. Copywriter: Justin Prichard
Sr. Art Director: Chris Carlberg
Head of Production: Joe Grundhoefer
Senior Content Producer: Lisa Keljik
Business Manager: Vicki Oachs
Account Management Team:Brad Williams, Adam Craw, Liz Jenkins
Sr. Project Management: Meredith Paul

Production Company: Arts & Sciences
Director: Sean Meehan
Executive Producer: Mal Ward
Line Producer: Sam McGarry
Director of Photography: Sean Meehan

Edit House: WAX
Editor: Stephen Jess
Producer: Evan Meeker
VFX House for Rewind: Framestore LA
Online Artist(s): Volt Studios/Steve Medin
Telecine: Co 3 Tim Masick
Audio Mix: SisterBoss/Carl White
Sound Design: SisterBoss/Carl White
Post Production Audio Producer: Annie Sparrows
On-Line Editor: Volt Studios/Steve Medin
Post Producer: Volt Studios/Amanda Tibbits

Track Title: Blue Eyed Girl
Music Company/Artist: Mikal Cronin
Music Supervisor: Jonathan Hecht/Venn Arts

VO talent: Justin Beere
OCP Talent:
Tricia Donahue: Mom
Adam Edgar: Dad
TK Weaver: Young son
Nick Costello: Teen son

—Spot: “Rewind”

Client: Subaru of America
Senior Vice President-Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes

Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Exec Creative Director: Randy Hughes
Sr. Copywriter: Justin Prichard
Sr. Art Director: Chris Carlberg
Head of Production: Joe Grundhoefer
Senior Content Producer: Lisa Keljik
Business Manager: Vicki Oachs
Account Management Team:Brad Williams, Adam Craw, Liz Jenkins
Sr. Project Management: Meredith Paul

Production Company: Arts & Sciences
Director: Sean Meehan
Executive Producer: Mal Ward
Line Producer: Sam McGarry
Director of Photography: Sean Meehan

Edit House: WAX
Editor: Stephen Jess
Producer: Evan Meeker
VFX House for Rewind: Framestore LA
Online Artist(s): Volt Studios/Steve Medin
Telecine: Co 3 Tim Masick
Audio Mix: SisterBoss/Carl White
Sound Design: SisterBoss/Carl White
Post Production Audio Producer: Annie Sparrows
On-Line Editor: Volt Studios/Steve Medin
Post Producer: Volt Studios/Amanda Tibbits

Track Title: Reminiscence
Music Company/Artist: Samuel Karl Bohn
Music Supervisor: Jonathan Hecht/Venn Arts

VO talent: Justin Beere

OCP Talent:
Tongayi Chirisa: Husband
Hilary Ward: Wife
Tom McCormas: Truck Driver (in accident)
Ashley Cusato: Car Driver (in accident)
Amanda Christensen: Pedestrian
Paul Bortoli: Ambulance Driver
Deon Sams: Tongayi’s voice

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