So Who’s in eHarmony’s ‘Closed’ Review?

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By Kiran Aditham Comment

It looks like online dating site eHarmony is ready for a fresh new start when it comes to its U.S. creative agency relationship.  After working with Santa Monica’s DonatWald+Haque for the past several years, sources familiar with the matter confirm that the brand is now holding a closed review and has invited the likes of David&Goliath, Draftfcb, the recently resurrected Cutwater, DDB and Campbell-Ewald to participate. We’ve been told that DonatWald+Haque, which among other things helped eHarmony commemorate its tenth anniversary last year with the “Love Begins Here” effort, is also involved.

The U.S. review follows eHarmony’s U.K. creative agency talks that took place over the summer.