On August 22, eHarmony will celebrate its 10-year anniversary, thereby outlasting most American marriages by about two years. (USA! USA!) In honor of this milestone, DonatWald&Haque put together its “Love Begins Here” campaign, which will include a new commercial, pedicab signage and a giant billboard in Times Square.
Academy Award-winning filmmaker Errol Morris directed the new TV spot, and the Times Square billboard includes 6,000 photos submitted by couples that met on eHarmony.
When you consider the first sentence of this post, it makes sense that eHarmony has over 33 million registered users and generates over $200 million in revenue a year, but our question is, ‘does the taboo surrounding online dating sites still exist? Match.com addressed the issue with its “It’s OK to Look” campaign, and while it makes perfect sense to join a dating site as opposed to trying your luck on chance encounters, many opt for the latter…just because.