For the second year in a row, Coldwell Banker is rolling out its national marketing campaign during awards season, with the debut of “Home Sweet Home” during the 56th Annual GRAMMY Awards on Sunday, January 26th.
The new, 60 second spot, created by Siltanen & Partners under the direction of executive creative director Rob Siltanen, features the Mötley Crüe anthem “Home Sweet Home.” “Home Sweet Home,” directed by Kat Coiro, is a montage of all the moments that make getting home at the end of the day so rewarding: kicking off your shoes, hopping on the couch, slipping into a warm bath. The spot closes with the hashtag #HomeRocks, pulling together the music connection. Coldwell Banker is also offering fans the chance to vote for their favorite song about homes in the #HomeRocks awards on their Blue Matter blog.
“Music and home certainly go together no matter where you are in the world and we believe we have found the appropriate major events to showcase the emotional value we place in our homes,” explained Sean Blankenship, senior vice president, marketing for Coldwell Banker Real Estate. ““This campaign is part of our ongoing effort to remind Americans that home is as much a lifestyle investment as it is financial,” he added.
“Your Home,” the next spot in Coldwell Banker’s #HomeRocks campaign, featuring the voice (but not the mustache) of Tom Selleck, will launch during the Academy Awards on March 2nd. It will mark the third straight year Coldwell Banker has worked with Selleck, whose father was a former Coldwell Banker executive.