BBDO has confirmed to us that SVP/senior creative director Scott Kaplan has left the agency (of his own choosing we’re told) to go seek new opportunities as a freelancer. On what exactly remains to be seen but Kaplan spent over 5 years at BBDO and worked on projects for clients such as FedEx, Milky Way, HBO, eBay and Guinness. According to his LinkedIn profile, which seems to not have been updated as of yet, Kaplan spent two years each at Chiat NY and Devito Verdi as a copywriter prior to joining BBDO. The agency tells us that there are no plans to replace him at this time.
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