RKCR/Y&R cast real British families in their latest campaign for Vodafone.
The series of 60-second spots promotes Vodafone’s new Red+ plan allowing multiple people to share one simple data allowance and aims to show how this helps bring families closer together. Casting for the campaign was done “through a combination of focus groups, postings on Mumsnet and street castings.” While the approach might come across a little dry at times, the real-life families lend it an air of authenticity.
“We know that mobile technology plays a big role in family life, but we also know that families worry about keeping data usage under control,” explains Daryl Fielding, Vodafone director of brand marketing. “Red+…allows families to share their data allowance and data caps under one shared and simple bill so they can share freely without worrying.”
You can check out the first spot, “Sunday Lunch” above, and stick around for credits after the jump.
Credits:
Executive Creative Director: Mick Mahoney
Art Director: Simon Johnson
Copywriter: Dave Govier
Business Directors: Ben Caulfield, Duncan McRobb
Board Account Director: Jeff Crowe
Account Manager: Nick Waddell
Agency Producer: Tim Page
Director/ Production Co.: Anthony Wonke/ Partizan
Producer: Miranda Johnstone
Editor: Stephen Ellis
Post Production: Grammercy Park Studios
Sound Design: Wave Studios
DoP: Simon Niblett
Media Planning/Buying: OMD/MEC