From Arnold comes the latest TV spot for Progressive, “Rate Suckers,” helmed by director Ruben Fleischer (of pretty great Zombieland and pretty terrible Gangster Squad fame). Depicting bad drivers as the soul-sucking, rate-hiking leeches they are, the ad also introduces Progressive’s new “Snapshot” technology.
“Snapshot,” a little device that sticks underneath your dashboard, ostensibly counts how many times a driver slams on the brakes, calculates the time of day and how many miles a car has driven. Then it rewards good drivers with Pez or something, but as the spot doesn’t say what the hell it is, none of this really matters now does it?
Noticeably absent from this spot is Flo, Progressive’s chipper apron-ed spokesperson. I know that we, the car insurance-purchasing consumers, were always supposed to really like Flo because everyone in Progressive’s ads sure did. However, the Flo-lessness of this spot reminds me that I kind of hate Flo, and I hope to never see her ever again. Credits after the jump.