PREACHER, the Austin, Texas agency founded earlier this year by CD Rob Baird and colleagues from Mother New York, released one of its first big-name campaigns today for ESPN. More specifically, they’re promoting Longhorn Network, a regional channel offering 24/7 coverage of Texas sports.
The first spot in the “All the Live Long Day” campaign stars former NFL stars Ricky Williams and Vince Young as tour guides:
Some context for those who don’t know Texas from New Mexico: the tower in this clip serves as the “metaphorical home” of Longhorn Network. It’s located just off the University of Texas campus in an area called “the 41st acre” in a reference the number of acres (40) originally allotted to the school.
Let’s just say there were a lot of native Texans involved.
Three more spots in the series below.
Here’s one featuring Jordan Shipley, another former footballer who grew up in the state:
Here’s Williams again, getting ever more awkward:
Finally, retired hoop star/former UT player TJ Ford tries and fails to start a friendly competition:
As native Southerners, we get it: only Texans can poke fun at Texas.
|Project Name:||Longhorn Network Brand Campaign|
|Client:||ESPN’s Longhorn Network|
|Jill Husak, Director, Marketing, Longhorn Network
Scott Parker, VP Consumer Marketing, ESPN
|Spot(s):||Tour :45, Campfire :45, Poem :45, Too Good :30|
|First Launch Date:||8/21/14|
|Chief Creative Officer:||Rob Baird|
|Creative Lead:||Jon Marshall|
|Strategy Lead:||Seth Gaffney|
|Business Lead:||Krystle Loyland|
|Agency Producer Lead:||Laura Ferguson|
|Assistant Agency Producer:||Katie Stoller|
|Executive Producers:||Jacqui Wilkinson, Brian Carmody, Patrick Milling Smith, Lisa Rich|
|Line Producer:||Kimi Porter|
|Costume & Wardrobe Design:||Rachel Jones|
|Production Designer:||Marcus Laporte|
|Hair / Make Up:||Joe Rivera|
|Editorial Company:||Final Cut|
|Executive Producer:||Saima Awan|
|Post Producers:||Michael Miller/LA and Viet-An Nguyen/NY|
|Editors:||Crispin Struthers: “Poem” & “Too Good”
Patrick Colman: “Tour”
Sarah Iben: “Campfire”
|Executive Producer:||Asher Edwards/Lexi Stearn|
|Post Producer:||Brian Friel|
|VFX Supervisor:||Ben Persons|
|Matte Painter:||Rocco Gioffre|
|3D Lead:||Hayley O’Neill|
|Final Grade/Colorist:||Ricky Gausis|
|TV Mix:||Eric Warzecha|
|Sound Design:||Heard City|