PREACHER Rounds Up Texas Athletes to Promote ESPN’s Longhorn Network

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By Patrick Coffee Comment

PREACHER, the Austin, Texas agency founded earlier this year by CD Rob Baird and colleagues from Mother New York, released one of its first big-name campaigns today for ESPN. More specifically, they’re promoting Longhorn Network, a regional channel offering 24/7 coverage of Texas sports.

The first spot in the “All the Live Long Day” campaign stars former NFL stars Ricky Williams and Vince Young as tour guides:

Some context for those who don’t know Texas from New Mexico: the tower in this clip serves as the “metaphorical home” of Longhorn Network. It’s located just off the University of Texas campus in an area called “the 41st acre” in a reference the number of acres (40) originally allotted to the school.

Let’s just say there were a lot of native Texans involved.

Three more spots in the series below.

Here’s one featuring Jordan Shipley, another former footballer who grew up in the state:

Here’s Williams again, getting ever more awkward:

Finally, retired hoop star/former UT player TJ Ford tries and fails to start a friendly competition:

As native Southerners, we get it: only Texans can poke fun at Texas.

 

Project Name: Longhorn Network Brand Campaign
Agency: PREACHER
Client: ESPN’s Longhorn Network
  Jill Husak, Director, Marketing, Longhorn Network

Scott Parker, VP Consumer Marketing, ESPN

Spot(s): Tour :45, Campfire :45, Poem :45, Too Good :30
First Launch Date: 8/21/14
Media: TV, Digital
Chief Creative Officer: Rob Baird
Creative Lead: Jon Marshall
Strategy Lead: Seth Gaffney
Business Lead: Krystle Loyland
Agency Producer Lead: Laura Ferguson
Assistant Agency Producer: Katie Stoller
Production Company: Smuggler
Director: Sniper Twins
DP: Jason Vandermer
Executive Producers: Jacqui Wilkinson, Brian Carmody, Patrick Milling Smith, Lisa Rich
Line Producer: Kimi Porter
Costume & Wardrobe Design: Rachel Jones
Production Designer: Marcus Laporte
Hair / Make Up: Joe Rivera
Editorial Company: Final Cut
Executive Producer: Saima Awan
Post Producers: Michael Miller/LA and Viet-An Nguyen/NY
Editors: Crispin Struthers: “Poem” & “Too Good”

Patrick Colman: “Tour”

Sarah Iben: “Campfire”

Post-Production Company: MPC
Executive Producer: Asher Edwards/Lexi Stearn
Post Producer: Brian Friel
VFX Supervisor: Ben Persons
Matte Painter: Rocco Gioffre
3D Lead: Hayley O’Neill
Final Grade/Colorist: Ricky Gausis
TV Mix: Eric Warzecha
Sound Design: Heard City
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