The trio of former Mother staffers who left the agency’s New York office for an Austin adventure have officially launched their shop (just in time for SXSWi, we suppose) that’s been dubbed Preacher. Along with doing some experiential work for Nike retail and a content project for Skillshare, creative director Rob Baird, managing director Krystie Loyland and strategy director Seth Gaffney have landed clients including healthy snack company Snikiddy, a Texas-based coffee brand called Seventh Flag launching this March, and a new golf lifestyle brand that Preacher is helping create from scratch to launch this summer under a yet-to-be-disclosed name that the latter came up with.
In case you need some background on the Preachers’ past, Baird was one of the original staffers at Mother NY, overseeing client work Virgin Mobile, Stella Artois, Dell Computers, Coca-Cola, Yahoo! and Sour Patch Kids (and doing two stints in the process). During his career, the creative vet spent time at TBWA Chiat Day on Skittles and Absolut, and Fallon on Starbucks, Timberland and SoBe. Gaffney served as co-head of strategy at Mother while Loyland held the post of VP of new business and account director.