Independent Minneapolis-based agency Periscope launched a new spot for Great Clips, entitled “Ralphpunzel.”
Ralphpunzel, is (shocker!) a man who has grown his hair out for twenty years, to a length of seventeen feet. In the spot, he decides to finally get a haircut and is able to book ahead on Great Clips’ website. Along the way he runs into some acquaintances who are quite surprised to see Ralphpunzel doing away with his locks, and he provides them with an explanation.
Aimed at millenial males, the spot will run during the most watched college football bowl games and during the College Football Playoff semi-final and championship games.
Credits: Great Clips “Ralphpunzel”
Client: Great Clips
President: Steve Hockett
Sr. VP, Marketing & Communications: Terri Miller
Director of Brand Marketing: Ann Latendresse
Creative Services Manager: Susie LeMoine
Creative Agency: Periscope, Minneapolis
VP, Executive Creative Director: Charlie Callahan
Creative Director, Copywriter: Chris Wareham
Senior Art Director: Jen Neis
Executive Producer: Patti Hofstad
Producer: Zachariah Zutler
Management Supervisor: Teddy Hobbins
Production Company: MJZ
Directors: The Perlorian Brothers
President: David Zander
Senior Executive Producer: Scott Howard
Production Company: Soft Citizen
Executive Producer, Head of Production: Rob Burns
Producer: Merrie Wasson
Production Manager: Pete Davidson
Production Coordinator: Mary Naylor
Director of Photography: Barry Parrell
Editorial: HutchCo Technologies
Editor: Jim Hutchins
Post Producer: Jane Hutchins
Assistant Editor: Patrick OLeary
VFX/Finish: Jon Howard
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Executive Producer: Rhubie Jovanov
Music: Egg Music
Executive Producer: Eric Fawecett
Musician: Erik Appelwick
Audio Producer: Brack Herfurth