Independent Minneapolis agency Periscope launched a new campaign for Ferrara brand Trolli, introducing Sour Brite Crawler Minis and Extreme Sour Bites with a distinctcly strange approach.
Trolli recently is increasing its advertising spend 40 percent this year, following an 18 percent increase in sales last year, and if this campaign is any indication, there are going to be a lot of strange ads for the brand on the horizon. In a 30-second spot introducing Sour Brite Crawler Minis, a science class dissects a ull-size Sour Brite Crawler (which the teacher points out is “native to Trollidad”) when one student announces “Babies!” and the crawler rains Sour Brite Crawler Minis everywhere. In “Feed Your Sour Tooth,” meanwhile, Periscope introduces Extreme Sour Bites as “perfect for those with an extreme sour tooth” with a talking, slapping sour tooth. These initial broadcast spots launch April 27th, with a third, entitled “Dino” planned for a July 1st release.
Periscope also worked on creating an emoji keyboard called the TrolliMoji app to reach the 12-24 demographic, which is available for download from the Apple Store and Google Play beginning tomorrow. The agency will also roll out a Snapchat component beginning on May 14th, in addition to existing social efforts on Facebook, Twitter, Instagram and Tumblr.