Forsman & Bodenfors Combines Bergman and The Sound of Music in UNICEF Ad

By Patrick Coffee 

Here’s an odd one from Sweden’s Forsman & Bodenfors, the self-described “most awarded agency in the world 2014.”

In what appears to be an attempt to “mash up” Bergman’s The Seventh Seal with Robert Wise’s The Sound of Music, F&B and actor Sean Buckley somehow manage to keep spirits light even while singing about potentially fatal childhood illnesses.

Since there is no God (as Bergman himself frequently reminded us), we have to rely on the United Nations to save our children from waterborne diseases.

No word on this effort from the anti-vaxxer community.

Client: UNICEF Sweden
Agency: Forsman & Bodenfors
Title: The Sound of Death
Media: Online
Published: April 13, 2015
Senior Marketing Officer: Jim Carlberg
Marketing Officer: Anna Sandberg
Project Manager: Eva Torkelson
PR Manager: Ingeborg Ekblom
Art Director: Johanna Hofman-Bang, Agnes Stenberg-Schentz
Copywriter: Marcus Hägglöf, Jacob Nelson
Designer: Nina Andersson, Johan Fredriksson
Account Director: Emelie Schröder
Account Manager: Lena Birnik
Agency Producer: Magnus Kennhed
Digital Producer: Andreas Johansson
Music Supervisor: Jenny Ring
Planner: Amelie Sandström
Production Company: Acne Production
Director: Torbjörn Martin
Executive producer: Petur Mogensen
Producer: Fredrik Skoglund
Director of Photography: Torbjörn Martin
Editor: Torbjörn Martin
Post Production: Chimney Pot
Sound: Ljudligan
Service production: Bas Production
Final Art work: F&B Factory 
Music: Mattias Tegnér
PR Strategist: Amanda Lindgren (Edelman Deportivo)