The W+K/Old Spice cavalcade continues as the agency is now touting the P&G brand’s Champion lineup with a new series of ads, one of which features a brief appearance from a sandcastle Delorean and Rollergirl herself, Heather Graham (above). Who needs the Rocky theme when you can instill self-confidence via W+K’s latest campaign, which carries the regrettable yet appropriate tagline “Believe in Your Smellf.” At least we can say the Portland HQ’s ongoing work for Old Spice continues to be fairly unpredictable and eye-catching. Peep a :15 spot and credits after the jump.
Creative Directors Jason Bagley / Craig Allen
Copywriter Jason Kreher
Art Director Max Stinson
Producer Jeff Selis
Account Team Michael Dalton / Diana Gonzalez / Yaya Zhang
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz
PRODUCTION
Production Company Biscuit Filmworks
Director Tim Godsall
Executive Producer Holly Vega
Line Producer Rick Jarjoura
EDITORIAL
Editorial Company Arcade Edit
Editor Geoff Hounsell
Post Producer Ali Reed
VFX
VFX Company The Mission Studio
VFX Supervisor Rob Trent
VFX Producer Diana Cheng
MUSIC + SOUND DESIGN
Music+Sound Company Tonefarmer
Producer Tiffany Senft
MIX
Mix Company Lime
Mixer Joel Waters
Producer Jessica Locke